BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//IAB Canada - ECPv6.15.14//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:IAB Canada
X-ORIGINAL-URL:https://iabcanada.motto.design
X-WR-CALDESC:Events for IAB Canada
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Toronto
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20220125T130000
DTEND;TZID=America/Toronto:20220125T140000
DTSTAMP:20260527T025558
CREATED:20211210T024440Z
LAST-MODIFIED:20211210T024440Z
UID:3553-1643115600-1643119200@iabcanada.motto.design
SUMMARY:Webinar: #RealTalk: The State of Brand Conversation & What’s Next\, presented by Twitter
DESCRIPTION:It’s time for some #RealTalk\, where we will discuss the state of brand behaviour on Twitter today\, and give you tips for understanding what we believe is coming next. A first-of-its-kind perspective looking back at ten years of brand Tweets\, commissioning new consumer surveys across 8 markets\, and eliciting direct input from thousands of Twitter users to help understand what it takes to be a beloved brand on Twitter (and beyond Twitter) today and tomorrow. Jamie will provide a new\, data-informed look at the foundational questions that inform a brand’s identity: Tone\, Topics\, and Community. Please join us for this provocative POV on how brands can become worth talking about. \nPresenter: Jamie Michaels\, Head of Brand Strategy Canada at Twitter
URL:https://iabcanada.motto.design/event/webinar-realtalk-the-state-of-brand-conversation-whats-next-presented-by-twitter/
END:VEVENT
END:VCALENDAR