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UID:3951-1728565200-1728568800@iabcanada.motto.design
SUMMARY:Webinar: Roku Video-on-Demand (VOD) Evolution 2025
DESCRIPTION:Roku will uncover the top emerging trends in their 5th Video-on-Demand (VOD) Evolution – 2025 edition study of Canadian TV Streamers and their TV viewing habits. \nKey highlights in this session include: \n\nSizing up addressable TV streaming audiences.\nIdentifying where the addressable advertising opportunities are\nTV Ad innovation and what consumers want\n\nAs Canadians increasingly favour the convenience and flexibility of streaming platforms\, Laura Chaibi\, Director of Ad Marketing & Insights\, International\, at Roku\, discusses how understanding addressable TV streaming audiences is pivotal to maximizing media planning for premium TV viewing experiences.
URL:https://iabcanada.motto.design/event/webinar-roku-oct10/
ATTACH;FMTTYPE=image/jpeg:https://iabcanada.motto.design/wp-content/uploads/2026/03/Laura-Chaibi_Roku_High_Res-scaled-1.jpg
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