BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//IAB Canada - ECPv6.15.14//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:IAB Canada
X-ORIGINAL-URL:https://iabcanada.motto.design
X-WR-CALDESC:Events for IAB Canada
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Toronto
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260527T202100
DTEND;TZID=America/Toronto:20260527T202100
DTSTAMP:20260527T012849
CREATED:20230908T235731Z
LAST-MODIFIED:20230908T235731Z
UID:3686-1779913260-1779913260@iabcanada.motto.design
SUMMARY:Webinar: Not All Hours Spent Online Cost The Same\, presented by the Trade Desk
DESCRIPTION:Join Jennifer Fields\, Sr. Director of Business Development at the Trade Desk\, and their partners at Rogers Sports & Media\, and Starcom to better understand the value of the open internet across elements like intentional spaces that go beyond social into the right moment.  \nTrust emerges as a vital factor in driving consumer involvement\, highlighting the significance of authentic connections.  Discover why advertisers often misallocate resources compared to consumer habits and learn how consumer attention doesn’t always correlate with time spent\, uncovering hidden nuances in engagement. Join us to gain actionable insights to recalibrate strategies\, ensuring your advertising aligns with genuine consumer behavior and trust-driven engagement. \nModerator:  \n\nJennifer Fields\, Sr. Director\, Business Development\, The Trade Desk\n\nPanelists: \n\nAnsh Nandwani\, Lead\, Data and Insights\, Rogers Sports and Media\nSantosh Yadav\, VP Media Planning\, Starcom
URL:https://iabcanada.motto.design/event/webinar-trade-desk-sept21/
END:VEVENT
END:VCALENDAR