BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//IAB Canada - ECPv6.15.14//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:IAB Canada
X-ORIGINAL-URL:https://iabcanada.motto.design
X-WR-CALDESC:Events for IAB Canada
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Toronto
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20220512T130000
DTEND;TZID=America/Toronto:20220512T140000
DTSTAMP:20260526T225750
CREATED:20220419T211824Z
LAST-MODIFIED:20220419T211824Z
UID:3575-1652360400-1652364000@iabcanada.motto.design
SUMMARY:Webinar: User Attention\, Done Ethically\, presented by Contxtful
DESCRIPTION:Human attention is scarce by nature\, and the modern economy relies on it heavily to advertise\, promote and sell products. With the incoming Cookiepocalypse\, we are all at an important crossroads regarding how we measure and evaluate user attention. \nJoin us on May 12th for this IAB Canada-hosted webinar where Guillaume Bouchard\, CEO of attention metric Receptivity\, and his guests will discuss the challenges of the attention economy we live in and the solutions that will make you thrive in it. \nModerator: \n\nGuillaume Bouchard\, CEO\, Contxtful\n\nPanelists: \n\nAriane Bissonnette\, Digital Business Lead\, OMG\nCharles Beaulieu\, Partner\, Chief Innovation Officer\, Glassroom\nAlexandre Desilets-Benoit\, CTO\, Contxtful
URL:https://iabcanada.motto.design/event/webinar-user-attention-done-ethically-presented-by-contxtful/
END:VEVENT
END:VCALENDAR