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SUMMARY:Webinar: Creativity at the forefront of data-driven campaigns\, presented by Vistar Media
DESCRIPTION:Given the rise of ad tech in the OOH space\, marketers now have the opportunity to utilize the advanced capabilities of DOOH; including automation\, data and measurement; and deploy data-driven campaigns while leveraging engaging and personalized dynamic creative. This panel of industry experts will demonstrate that OOH doesn’t have to be boring\, and speak to the unique capabilities of DOOH and best practices for dynamic creative. \nModerator: Scott Mitchel\, Managing Director\, Vistar Media Canada \nPanelists: \n\nJulie Evans\, VP Media Director\, McCann West\nBrian Allen\, Executive Creative Director\, McCann West\nJessica Littlejohn\, Director of Digital Innovations\, Pattison Outdoor
URL:https://iabcanada.motto.design/event/webinar-vistar-media/
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