BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//IAB Canada - ECPv6.15.14//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:IAB Canada
X-ORIGINAL-URL:https://iabcanada.motto.design
X-WR-CALDESC:Events for IAB Canada
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Toronto
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251125T120000
DTEND;TZID=America/Toronto:20251125T130000
DTSTAMP:20260526T212154
CREATED:20251016T033407Z
LAST-MODIFIED:20251016T033407Z
UID:4189-1764072000-1764075600@iabcanada.motto.design
SUMMARY:Webinar: VOD Evolution 2026 presented by Roku
DESCRIPTION:VOD Evolution 2026: What Canadian Streamers Are Doing That Advertisers Can’t Ignore\nNow in it’s sixth year\, Roku’s VOD (Video-on-Demand) Evolution study reveals how Canadian streamers are driving a shift in TV viewing and ad engagement. \nThis session explores how changing habits — from linear streaming to ad-supported formats — are influencing where and how advertisers invest. \nExpect fresh insights into platform switching\, content discovery\, and the growing role of CTV in the future of TV advertising.
URL:https://iabcanada.motto.design/event/webinar-vod-evolution-2026-presented-by-roku/
ATTACH;FMTTYPE=image/jpeg:https://iabcanada.motto.design/wp-content/uploads/2026/03/Ivan_Pehar_High_Res-scaled-1.jpg
END:VEVENT
END:VCALENDAR