{"id":4449,"date":"2019-01-15T19:53:27","date_gmt":"2019-01-16T00:53:27","guid":{"rendered":"https:\/\/iabcanada.motto.design\/a-propos-diab\/"},"modified":"2026-03-12T14:51:02","modified_gmt":"2026-03-12T18:51:02","slug":"a-propos-diab","status":"publish","type":"page","link":"https:\/\/iabcanada.motto.design\/fr\/a-propos-diab\/","title":{"rendered":"\u00c0 propos d&rsquo;IAB"},"content":{"rendered":"\n[section title=\u00a0\u00bbQui nous sommes\u00a0\u00bb]\n\nFond\u00e9 en\u00a01997, le Bureau de la publicit\u00e9 interactive du Canada (IAB\u00a0Canada) est le porte-parole national et le leader d&rsquo;opinion de l&rsquo;industrie canadienne de la publicit\u00e9 et du marketing interactifs. Nous sommes la seule association professionnelle qui se consacre exclusivement au d\u00e9veloppement et \u00e0 la promotion du secteur de la publicit\u00e9 et du marketing num\u00e9riques au Canada.\n\nEn tant qu&rsquo;organisme sans but lucratif, IAB\u00a0Canada repr\u00e9sente plus de 250\u00a0annonceurs, agences de publicit\u00e9, entreprises m\u00e9diatiques, prestataires de services, \u00e9tablissements d&rsquo;enseignement et organismes gouvernementaux figurant parmi les plus respect\u00e9s au pays. Parmi nos membres, nous comptons diverses parties prenantes du secteur de la publicit\u00e9 et du marketing num\u00e9riques en pleine croissance au Canada, notamment un grand nombre de petites et de moyennes entreprises.\n\n[\/section]\n\n[section title=\u00a0\u00bbCe que nous faisons\u00a0\u00bb]\n\nEn tant qu&rsquo;unique organisme consacr\u00e9 enti\u00e8rement au d\u00e9veloppement et \u00e0 la promotion de la publicit\u00e9 num\u00e9rique et interactive au pays, IAB Canada collabore avec ses membres afin :\n<ul>\n \t<li>de r\u00e9aliser des \u00e9tudes originales sur la publicit\u00e9 num\u00e9rique et interactive au Canada;<\/li>\n \t<li>de d\u00e9terminer les meilleures pratiques et de faire la promotion des normes en publicit\u00e9 num\u00e9rique et interactive;<\/li>\n \t<li>de renforcer le capital humain gr\u00e2ce \u00e0 ses cours et \u00e0 ses certifications, \u00e0 son centre d&#8217;emploi et \u00e0 d&rsquo;autres initiatives aidant l&rsquo;industrie \u00e0 attirer, \u00e0 former et \u00e0 motiver les ressources humaines;<\/li>\n \t<li>de faire la promotion du secteur de la publicit\u00e9 num\u00e9rique et interactive aupr\u00e8s du gouvernement du Canada;<\/li>\n \t<li>d&rsquo;organiser des \u00e9v\u00e9nements de r\u00e9seautage qui informent le secteur et am\u00e9liorent la communication entre les membres.<\/li>\n<\/ul>\n[\/section]\n\n[section title=\u00a0\u00bbIAB sur la sc\u00e8ne mondiale\u00a0\u00bb]\n\nDans la plupart des cas, les conversations et les d\u00e9fis associ\u00e9s \u00e0 la publicit\u00e9 en ligne se ressemblent partout dans le monde et n&rsquo;ont pas de fronti\u00e8res.\nGr\u00e2ce \u00e0 son r\u00e9seau mondial, IAB permet \u00e0 ses membres de devenir des influenceurs num\u00e9riques \u00e0 l&rsquo;\u00e9chelle internationale.\n\nLes antennes IAB dans le monde :\n<ul>\n \t<li>s&rsquo;unissent pour assurer la s\u00e9curit\u00e9 de la cha\u00eene d&rsquo;approvisionnement \u00e0 l&rsquo;\u00e9chelle mondiale;<\/li>\n \t<li>d\u00e9veloppent de nouvelles normes num\u00e9riques souples malgr\u00e9 les fronti\u00e8res;<\/li>\n \t<li>contribuent \u00e0 d\u00e9velopper des march\u00e9s;<\/li>\n \t<li>rassemblent les membres en fonction des int\u00e9r\u00eats communs;<\/li>\n \t<li>cr\u00e9ent des \u00e9v\u00e9nements de classe mondiale pour des influenceurs num\u00e9riques d&rsquo;envergure.<\/li>\n<\/ul>\nLe r\u00e9seau mondial d&rsquo;IAB comprend 43 antennes \u00e0 l&rsquo;\u00e9chelle nationale et une antenne r\u00e9gionale en Europe. Les bureaux discutent des d\u00e9fis, d\u00e9veloppent des solutions mondiales et font progresser le secteur de la publicit\u00e9 num\u00e9rique partout au monde. Les diff\u00e9rentes antennes IAB se trouvent en Am\u00e9rique du Nord, en Am\u00e9rique du Sud, en Afrique, en Asie-Pacifique et en Europe. Toutes les associations sont d\u00e9tenues et g\u00e9r\u00e9es de fa\u00e7on ind\u00e9pendante. Elles exercent leurs activit\u00e9s conform\u00e9ment \u00e0 des r\u00e8glements administratifs qui r\u00e9pondent aux besoins du march\u00e9 pour promouvoir les int\u00e9r\u00eats de leur secteur. Situ\u00e9 \u00e0 Bruxelles, IAB Europe est le seul organisme de repr\u00e9sentation local du r\u00e9seau. Il a \u00e9t\u00e9 cr\u00e9\u00e9 pour r\u00e9pondre aux besoins des 28 IAB nationaux et des centaines de soci\u00e9t\u00e9s membres sur le continent.\n\n[\/section]\n","protected":false},"excerpt":{"rendered":"<p>[section title=\u00a0\u00bbQui nous sommes\u00a0\u00bb] Fond\u00e9 en\u00a01997, le Bureau de la publicit\u00e9 interactive du Canada (IAB\u00a0Canada) est le porte-parole national et le leader d&rsquo;opinion de l&rsquo;industrie canadienne de la publicit\u00e9 et [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4449","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c0 propos d&#039;IAB - IAB Canada<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0 propos d&#039;IAB - 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