{"id":4471,"date":"2019-01-15T19:53:30","date_gmt":"2019-01-16T00:53:30","guid":{"rendered":"https:\/\/iabcanada.motto.design\/formation\/education-personnalisee\/"},"modified":"2026-03-12T14:51:03","modified_gmt":"2026-03-12T18:51:03","slug":"education-personnalisee","status":"publish","type":"page","link":"https:\/\/iabcanada.motto.design\/fr\/formation\/education-personnalisee\/","title":{"rendered":"\u00c9ducation personnalis\u00e9e"},"content":{"rendered":"\nDepuis plus de 20 ans, IAB Canada aide ses membres \u00e0 \u0153uvrer dans le secteur en constante \u00e9volution des m\u00e9dias num\u00e9riques. L&rsquo;\u00e9ducation et la formation au sein des \u00e9quipes et des entreprises constituent une partie int\u00e9grale de nos activit\u00e9s.\n\nEn plus des cours publics en personne, nous offrons des s\u00e9ances de formation con\u00e7ues sur mesure pour r\u00e9pondre aux objectifs de votre entreprise. Notre formation \u00e9prouv\u00e9e renforce et informe les \u00e9quipes et leur permet d&rsquo;\u00e9largir leurs connaissances pratiques concernant les m\u00e9dias num\u00e9riques.\n<h3>Pourquoi IAB Canada?<\/h3>\n<ol>\n \t<li>Le contenu de nos cours a \u00e9t\u00e9 con\u00e7u par le secteur. Tout le contenu des cours est approuv\u00e9 par les comit\u00e9s d&rsquo;IAB Canada afin d&rsquo;en assurer l&rsquo;exactitude et l&rsquo;impartialit\u00e9.<\/li>\n \t<li>Nous sommes \u00e0 jour. Tous les cours d&rsquo;IAB Canada sont \u00e9valu\u00e9s au moins deux fois par ann\u00e9e par des professionnels du secteur afin que le contenu refl\u00e8te la r\u00e9alit\u00e9 actuelle de celui-ci.<\/li>\n \t<li>Nous disposons d&rsquo;une \u00e9quipe de formateurs exp\u00e9riment\u00e9s dans les domaines des m\u00e9dias et de la publicit\u00e9 qui occupent des fonctions telles que la vente, l&rsquo;exploitation, la gestion, l&rsquo;analyse de donn\u00e9es et plus encore.<\/li>\n<\/ol>\n<h3>Nous offrons des formations dans les domaines suivants :<\/h3>\n<ul>\n \t<li>Aspects fondamentaux des donn\u00e9es<\/li>\n \t<li>Certification en exploitation de publicit\u00e9s num\u00e9riques<\/li>\n \t<li>Certification en achat et en planification de m\u00e9dias num\u00e9riques<\/li>\n \t<li>Certification en vente de m\u00e9dias num\u00e9riques<\/li>\n \t<li>Marketing num\u00e9rique int\u00e9gr\u00e9 (aspects fondamentaux du num\u00e9rique)<\/li>\n \t<li>Marketing et r\u00e9f\u00e9rencement payant<\/li>\n \t<li>\u00c9change programmatique<\/li>\n \t<li>R\u00e9f\u00e9rencement naturel<\/li>\n \t<li>Marketing et m\u00e9dias sociaux<\/li>\n \t<li>Publicit\u00e9 int\u00e9gr\u00e9e<\/li>\n<\/ul>\n<em>Nous pouvons aussi collaborer avec vous pour cr\u00e9er une s\u00e9ance personnalis\u00e9e qui r\u00e9pondra \u00e0 vos besoins.<\/em>\n","protected":false},"excerpt":{"rendered":"<p>Depuis plus de 20 ans, IAB Canada aide ses membres \u00e0 \u0153uvrer dans le secteur en constante \u00e9volution des m\u00e9dias num\u00e9riques. L&rsquo;\u00e9ducation et la formation au sein des \u00e9quipes et [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":4469,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4471","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9ducation personnalis\u00e9e - IAB Canada<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9ducation personnalis\u00e9e - IAB Canada\" \/>\n<meta property=\"og:description\" content=\"Depuis plus de 20 ans, IAB Canada aide ses membres \u00e0 \u0153uvrer dans le secteur en constante \u00e9volution des m\u00e9dias num\u00e9riques. L&rsquo;\u00e9ducation et la formation au sein des \u00e9quipes et [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iabcanada.motto.design\/fr\/formation\/education-personnalisee\/\" \/>\n<meta property=\"og:site_name\" content=\"IAB Canada\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T18:51:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/iabcanada.motto.design\/fr\/formation\/education-personnalisee\/\",\"url\":\"https:\/\/iabcanada.motto.design\/fr\/formation\/education-personnalisee\/\",\"name\":\"\u00c9ducation personnalis\u00e9e - IAB Canada\",\"isPartOf\":{\"@id\":\"https:\/\/iabcanada.test\/#website\"},\"datePublished\":\"2019-01-16T00:53:30+00:00\",\"dateModified\":\"2026-03-12T18:51:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/iabcanada.motto.design\/fr\/formation\/education-personnalisee\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/iabcanada.motto.design\/fr\/formation\/education-personnalisee\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/iabcanada.motto.design\/fr\/formation\/education-personnalisee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/iabcanada.motto.design\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Formation\",\"item\":\"https:\/\/iabcanada.motto.design\/fr\/education-old\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00c9ducation personnalis\u00e9e\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/iabcanada.test\/#website\",\"url\":\"https:\/\/iabcanada.test\/\",\"name\":\"IAB Canada\",\"description\":\"Powerful Digital Leadership\",\"publisher\":{\"@id\":\"https:\/\/iabcanada.test\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/iabcanada.test\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/iabcanada.test\/#organization\",\"name\":\"IAB Canada\",\"url\":\"https:\/\/iabcanada.test\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/iabcanada.test\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/iabcanada.motto.design\/wp-content\/uploads\/2026\/01\/iab-logo.png\",\"contentUrl\":\"https:\/\/iabcanada.motto.design\/wp-content\/uploads\/2026\/01\/iab-logo.png\",\"width\":155,\"height\":42,\"caption\":\"IAB Canada\"},\"image\":{\"@id\":\"https:\/\/iabcanada.test\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9ducation personnalis\u00e9e - IAB Canada","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"\u00c9ducation personnalis\u00e9e - IAB Canada","og_description":"Depuis plus de 20 ans, IAB Canada aide ses membres \u00e0 \u0153uvrer dans le secteur en constante \u00e9volution des m\u00e9dias num\u00e9riques. L&rsquo;\u00e9ducation et la formation au sein des \u00e9quipes et [&hellip;]","og_url":"https:\/\/iabcanada.motto.design\/fr\/formation\/education-personnalisee\/","og_site_name":"IAB Canada","article_modified_time":"2026-03-12T18:51:03+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/iabcanada.motto.design\/fr\/formation\/education-personnalisee\/","url":"https:\/\/iabcanada.motto.design\/fr\/formation\/education-personnalisee\/","name":"\u00c9ducation personnalis\u00e9e - IAB Canada","isPartOf":{"@id":"https:\/\/iabcanada.test\/#website"},"datePublished":"2019-01-16T00:53:30+00:00","dateModified":"2026-03-12T18:51:03+00:00","breadcrumb":{"@id":"https:\/\/iabcanada.motto.design\/fr\/formation\/education-personnalisee\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/iabcanada.motto.design\/fr\/formation\/education-personnalisee\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/iabcanada.motto.design\/fr\/formation\/education-personnalisee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/iabcanada.motto.design\/fr\/"},{"@type":"ListItem","position":2,"name":"Formation","item":"https:\/\/iabcanada.motto.design\/fr\/education-old\/"},{"@type":"ListItem","position":3,"name":"\u00c9ducation personnalis\u00e9e"}]},{"@type":"WebSite","@id":"https:\/\/iabcanada.test\/#website","url":"https:\/\/iabcanada.test\/","name":"IAB Canada","description":"Powerful Digital Leadership","publisher":{"@id":"https:\/\/iabcanada.test\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iabcanada.test\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/iabcanada.test\/#organization","name":"IAB Canada","url":"https:\/\/iabcanada.test\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/iabcanada.test\/#\/schema\/logo\/image\/","url":"https:\/\/iabcanada.motto.design\/wp-content\/uploads\/2026\/01\/iab-logo.png","contentUrl":"https:\/\/iabcanada.motto.design\/wp-content\/uploads\/2026\/01\/iab-logo.png","width":155,"height":42,"caption":"IAB Canada"},"image":{"@id":"https:\/\/iabcanada.test\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/iabcanada.motto.design\/fr\/wp-json\/wp\/v2\/pages\/4471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iabcanada.motto.design\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/iabcanada.motto.design\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/iabcanada.motto.design\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/iabcanada.motto.design\/fr\/wp-json\/wp\/v2\/comments?post=4471"}],"version-history":[{"count":1,"href":"https:\/\/iabcanada.motto.design\/fr\/wp-json\/wp\/v2\/pages\/4471\/revisions"}],"predecessor-version":[{"id":4472,"href":"https:\/\/iabcanada.motto.design\/fr\/wp-json\/wp\/v2\/pages\/4471\/revisions\/4472"}],"up":[{"embeddable":true,"href":"https:\/\/iabcanada.motto.design\/fr\/wp-json\/wp\/v2\/pages\/4469"}],"wp:attachment":[{"href":"https:\/\/iabcanada.motto.design\/fr\/wp-json\/wp\/v2\/media?parent=4471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}