{"id":872,"date":"2019-01-15T19:20:15","date_gmt":"2019-01-16T00:20:15","guid":{"rendered":"https:\/\/iabcanada.motto.design\/trousse-media-pour-les-editeurs-membres-de-iab-canada-3\/"},"modified":"2026-02-10T10:48:30","modified_gmt":"2026-02-10T15:48:30","slug":"trousse-media-pour-les-editeurs-membres-de-iab-canada-3","status":"publish","type":"post","link":"https:\/\/iabcanada.motto.design\/fr\/trousse-media-pour-les-editeurs-membres-de-iab-canada-3\/","title":{"rendered":"Trousse m\u00e9dia pour les \u00e9diteurs membres de IAB Canada"},"content":{"rendered":"\n<h2>Le guide d&rsquo;achat canadien de la publicit\u00e9 num\u00e9rique le plus complet et le premier du genre!<\/h2>\nIAB Canada est tr\u00e8s heureuse d\u2019annoncer la sortie imminente de la premi\u00e8re trousse m\u00e9dia pour les \u00e9diteurs! Celle-ci a pour objectif de montrer l&rsquo;\u00e9tendue et la vari\u00e9t\u00e9 des offres \u00e9diteurs propos\u00e9es aux acheteurs aujourd\u2019hui.\n\nCette trousse m\u00e9dia de l\u2019industrie est un outil pratique pour les acheteurs et planificateurs m\u00e9dia (agences ou sp\u00e9cialistes du marketing) qui souhaitent mieux comprendre les incroyables opportunit\u00e9s qui s\u2019offrent \u00e0 eux dans trois cat\u00e9gories diff\u00e9rentes:\n<ul>\n \t<li>Offres publicitaires: RA\/RV, Audio, affichage num\u00e9rique ext\u00e9rieur, vid\u00e9o en direct, et plus encore<\/li>\n \t<li>Crit\u00e8res d&rsquo;achat : enqu\u00eates Brand Survey Lift de mesure de l&rsquo;impact publicitaire, conformit\u00e9 \u00e0 ads.txt, ciblage contextuel et plus encore<\/li>\n \t<li>Th\u00e9matiques verticales: Automobile, Sant\u00e9, Actualit\u00e9s\/Information et plus encore<\/li>\n<\/ul>\nLa trousse m\u00e9dia est un progr\u00e8s significatif pour la promotion de la publicit\u00e9 en ligne au Canada : elle permet de montrer \u00ab tout ce qu\u2019il est possible de faire \u00bb du point de vue de la cr\u00e9ation publicitaire et de la planification de campagnes, en servant de guide de r\u00e9f\u00e9rence utile \u00e0 ceux qui explorent de nouvelles possibilit\u00e9s et partenariats.\n\nLa trousse m\u00e9dia sera disponible lors de l&rsquo;\u00e9v\u00e9nement \u201cBusiness of digital &#8211; Report on data\u201d du 28 novembre 2018.\n\nSi vous souhaitez \u00eatre inclus dans le guide, merci de prendre contact avec Laura Ferron (<a href=\"mailto:LFerron@IABCanada.com\">LFerron@IABCanada.com<\/a>). Consultez r\u00e9guli\u00e8rement notre site Internet, de plus en plus de compagnies membres s&rsquo;impliquent!\n","protected":false},"excerpt":{"rendered":"<p>Le guide d&rsquo;achat canadien de la publicit\u00e9 num\u00e9rique le plus complet et le premier du genre! IAB Canada est tr\u00e8s heureuse d\u2019annoncer la sortie imminente de la premi\u00e8re trousse m\u00e9dia [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[167],"tags":[],"class_list":["post-872","post","type-post","status-publish","format-standard","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trousse m\u00e9dia pour les \u00e9diteurs membres de IAB Canada - IAB Canada<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trousse m\u00e9dia pour les \u00e9diteurs membres de IAB Canada - IAB Canada\" \/>\n<meta property=\"og:description\" content=\"Le guide d&rsquo;achat canadien de la publicit\u00e9 num\u00e9rique le plus complet et le premier du genre! 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