IAB Canada est fier d’offrir à l’industrie de la publicité numérique un ensemble standard de conditions générales pouvant être utilisées lors de la réservation d’une campagne.
Les conditions générales ont été mises à jour en mai 2013. Téléchargez la nouvelle version ici.
[button href= »/wp-content/uploads/files/IAB-Canada-modalites-normalisees-2013.pdf » target= »_blank »]Standard Terms & Conditions FR (PDF)[/button]
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.
Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.
Read the Case Study