Bonjour. Nous sommes en train de compléter la version française du répertoire des médias d’IAB Canada. En attendant, vous pouvez utiliser la version anglaise en cliquant ici.
Redirection... Si vous n'êtes pas redirigé automatiquement, S'il vous plaît cliquez sur le bouton ci-dessous pour continuer.
An error occurred while processing the request. Please contact the administrator of the website for further information.
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.
Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.
Read the Case Study