IAB Canada Releases the Results of the Q4 2025 Digital Advertising Salary Survey
IAB Canada has completed its latest Agency Salary Survey, offering a current snapshot of compensation, workplace trends, and evolving role expectations across Canada’s digital advertising sector. The study offers agency leaders a clear reference for talent planning and compensation discussions.
IAB Canada Updates Digital Media IQ Assessment
IAB Canada has updated its Digital Media IQ Assessment for 2025, reflecting ongoing changes across the digital advertising industry.
New Video – CES2026: Key Trends and Insights by Sonia Carreno, President of IAB Canada
Drawing on insights CES 2026, this video explores six shifts already underway that will shape how advertising fits into operations, ecosystems, and everyday life. These are not forecasts. They are patterns we can already see.
New Industry Framework Sets Standard for AI Transparency in Advertising
The Interactive Advertising Bureau (IAB) has released its first AI Transparency and Disclosure Framework to guide responsible use of generative AI in advertising.
Interactive Guide: Targeted Advertising Regulations in Canada
Built with Fasken’s Privacy and Cybersecurity team, this questionnaire-based guide offers publishers a clear, practical way to understand targeted advertising requirements across Canadian privacy regimes.
What Success Looks Like in DOOH for 2026
Canadian DOOH is entering a smarter, more accountable era where creativity drives measurable impact and amplifies campaigns across the media mix.
From Prompts to Systems: What 2026 Will Demand of Our Industry
Every January, CES offers an early signal. It shows us what companies are building for, what investors are funding toward, and what workflows are being rebuilt beneath the surface.
What the IAB Tech Lab’s Agentic Roadmap Means for the Future of Digital Advertising
Artificial intelligence is already embedded across the digital advertising ecosystem, but the next phase of evolution is moving beyond optimization tools and into agentic systems. These are autonomous software agents that can plan, negotiate, and execute advertising tasks on behalf of buyers and sellers.
IAB Tech Lab Publishes New CTV Ad Portfolio to Standardize Connected TV Advertising Formats
The IAB Tech Lab announced the release of its Connected TV (CTV) Ad Portfolio, a new industry framework that standardizes key CTV advertising formats, alongside an updated Guide to Programmatic CTV.
IAB Tech Lab Opens Public Comment on New Deals API Specification
IAB Tech Lab has released the Deals API Specification for public comment through January 31, 2026. The Deals API is intended to provide one standardized schema for programmatic deal metadata, so buyers, sellers, and intermediaries can describe and interpret deal terms the same way across platforms.