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What Successful Creator and Influencer Marketing Campaigns Look Like in Canada

Discover the six pillars shaping successful creator and influencer marketing in Canada, supported by real-world campaigns that demonstrate measurable impact across brand, performance and media objectives.
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What Success Looks Like in Gaming Advertising for 2026

As gaming continues to command deeper attention and cultural relevance, success in 2026 will come from campaigns that show up authentically, enhance the player experience, and measure impact beyond the impression.
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The Sound of the Crowd: How Audio Advertising Connects Brands to Live Event Audiences

Audio advertising can help brands connect with audiences around live events, reaching people through the content, communities, and listening moments that reflect what they already care about.
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In the Path of the Crowd: How DOOH Helps Brands Reach Live Event Audiences

Live events create real-world audience signals that DOOH can help advertisers act on. Our latest article looks at how brands can use location, timing, creative flexibility, and local relevance to connect with audiences around concerts, games, festivals, conferences, and other shared moments.
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What Commerce Media Success Looks Like in 2026

Retail media has become a foundational component of how brands connect with Canadian consumers at or near the point of purchase, and its evolution into a wider categorization to Commerce Media allows for even more opportunities to connect with Canadians meaningfully.
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What Successful Multicultural Advertising Looks Like in Canada

Multicultural advertising in Canada is evolving into a fully integrated and accountable growth driver, where success depends on cultural intelligence, measurable impact, and ecosystem-wide strategy, as outlined by IAB Canada’s 2026 pillars and member case studies.
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New Video Explainer: Live Events Change the Rules of CTV Advertising – Here’s How to Adapt

Live events are transforming CTV advertising through unpredictable audience spikes, high engagement, and new measurement challenges, watch this video to learn how to adapt your strategy and capture the moments that matter most.
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What Success Looks Like in Audio Advertising for 2026

Audio advertising plays an essential role in how Canadians engage with media throughout the day. Across live broadcast radio and digital formats including streaming, podcasts, connected dashboards, and smart speakers, audio reaches audiences in moments that visual channels often cannot access.
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IAB ALM 2026 – Reflections by Sonia Carreno, President of IAB Canada

In this video, Sonia Carreno, President of IAB Canada, shares a perspective on what is emerging and what the industry should be paying attention to.
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What Success Looks Like in CTV for 2026

Connected TV has established itself as a critical component of Canada’s video ecosystem. Fragmentation across platforms and devices is driving a greater emphasis on quality reach, accountable measurement, and outcomes beyond traditional television metrics.
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Posts by Category

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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