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Règlement Officiel: Sondage 360 sur les médias numériques – cliquez ici
Le guide d’achat de la publicité numérique canadiens le plus complet et le premier du genre! Celui-ci a pour objectif de montrer l’étendue et la variété des offres éditeurs proposées aux […]
Glossaire des Termes
La Conformité au RGPD PPT Par Valérie Chavanne, Avocate & lobbyiste dans les, secteurs des médias et des, nouvelles technologies, Legal UP Consulting
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.
Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.
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