Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Cannes Lions 2025 may be over, but the insights from the global stage continue to resonate. IAB Canada President Sonia Carreno was on-site, reflecting on the most important conversations happening […]
What Are Privacy-Enhancing Technologies? Privacy-Enhancing Technologies are designed to enable data sharing and analysis without exposing sensitive personal information. By leveraging methods like encryption, anonymization, and privacy-preserving computations, PETs reduce […]
IAB Canada, in collaboration with our Councils and Committees, has identified key challenges in digital advertising. To help address these, we will continue to develop visual explainers and troubleshooting guides […]
IAB Canada Programmatic Landscape 2025 – Updated May 15, 2025 Download the PDF version – IAB Canada Member Programmatic Landscape 2025 (Updated May 15, 2025) Archives: IAB Canada Member Programmatic […]
The Canadian B2B landscape is ever-evolving, and navigating the complexities of digital advertising in this space can be a challenge. This resource center will include a library of insightful articles, […]
WE HAVE MOVED THIS RESOURCE TO CANADIAN LEGISLATION, CLICK HERE.
IAB Canada members are attending Cannes Lions Festival of Creativity 2023. We have created a guide of member activations to help Canadian members connect. The guide will be updated as […]
NEWLY ADDED: Getting Started with Retail Media – May 2025 Harmonizing Retail Media: The 2025 In-Store Audio Playbook – Feb 2025 IAB Canada and Retail Council Canada: Barometer Report: The […]
We have moved this resource to Canadian Legislation, click here.
Newly Released: Webinar Recording: Looking Globally to Act Locally – Exploring the Current State of Streaming TV/FAST, brought to you by the IAB Canada Streaming/CTV Committee – MEMBER ACCESS ONLY […]
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.
Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.
Read the Case Study