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The Latest from IAB Canada

The 2024 CMUST Report

IAB Canada’s Canadian Media Usage Trends (CMUST) is the only Canadian report crossing all major media and combining each channel’s research audience currency of record, four currencies in all.

Download the full report here:

IAB Canada Job Board

As members of IAB Canada, we invite you to post and access exclusive job opportunities on our Job Board. There are open roles across Canada!

Access the Job Board here

Our Community Uninterrupted Webinar Series

In case you missed our webinars, as IAB Canada members you can watch on-demand at your own time.

To access a full list of webinar recordings, visit our Knowledge Centre

To see a full list of upcoming webinars, click here

Manage your email preferences to choose the IAB Canada communications you’d like to receive.

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study