UPCOMING EVENT
Skill Lab
How to Activate
Live Sports in Advertising
Unlock the power of real-time, high-attention moments. Live sports remain one of the most powerful environments for advertisers
WHAT IS IAB CANADA
The Voice of Digital Advertising in Canada
Canada’s Digital Advertising Authority represents and advances the interactive marketing and advertising industry nationwide. Founded in 1997, IAB Canada serves as the industry’s trusted voice, bringing together brands, agencies, publishers, platforms, and technology leaders to establish standards, foster collaboration, and support the responsible growth of digital advertising in Canada.
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IAB News
IAB Media
This video explores the evolving role of Connected TV (CTV) in live sports advertising, based on insights from the IAB Canada Skills Lab (February 2026).
Sonia Carreno reflects on key discussions from the IAB Annual Leadership Meeting, sharing the most important insights shaping the future of AI, media, and the digital advertising ecosystem.
In this episode of Business of Digital, Noel Geer (Connected Interactive), Sahil Razdan (Samsung Electronics Canada / Samsung Ads), and Philippe Kleim (Corus Entertainment) discuss how AI is being applied […]
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Upcoming Events
Skills Lab: How to Activate Live Sports in Advertising
State of the Nation 2026
Report on Data 2026
Data Night Vancouver: All About Creators
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