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Skill Lab
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Live Sports in Advertising
Unlock the power of real-time, high-attention moments. Live sports remain one of the most powerful environments for advertisers
WHAT IS IAB CANADA
The Voice of Digital Advertising in Canada
Canada’s Digital Advertising Authority represents and advances the interactive marketing and advertising industry nationwide. Founded in 1997, IAB Canada serves as the industry’s trusted voice, bringing together brands, agencies, publishers, platforms, and technology leaders to establish standards, foster collaboration, and support the responsible growth of digital advertising in Canada.
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IAB News
IAB Tech Lab Publishes New CTV Ad Portfolio to Standardize Connected TV Advertising Formats
IAB Tech Lab Opens Public Comment on New Deals API Specification
Privacy Regulation Is Reshaping How Data Is Collected
IAB Canada Mid-Year Recap
IAB Media
Advertising in CTV Live Events – An IAB Canada Explainer
This video explores the evolving role of Connected TV (CTV) in live sports advertising, based on insights from the IAB Canada Skills Lab (February 2026).
IAB ALM 2026: Reflections
Sonia Carreno reflects on key discussions from the IAB Annual Leadership Meeting, sharing the most important insights shaping the future of AI, media, and the digital advertising ecosystem.
The Business of Digital: Episode 37 – AI Transformation in Media
In this episode of Business of Digital, Noel Geer (Connected Interactive), Sahil Razdan (Samsung Electronics Canada / Samsung Ads), and Philippe Kleim (Corus Entertainment) discuss how AI is being applied […]
CES 2026: Key Trends and Insights
Drawing on insights from CES 2026, this video explores six shifts already underway that will shape how advertising fits into operations, ecosystems, and everyday life.
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