The modern marketer is responsible for testing, optimizing and proving the effectiveness of their digital marketing investments. Knowing what platforms to leverage – and how, can feel like an arduous task. In an effort to highlight successful executions within the digital ecosystem, we have collected a series of case studies that demonstrate a problem being tackled and addressed – in Canada, today!
Please read on for real-life examples of our industry in action.
If you cannot find the case study you are looking for, please reach out to: [email protected]
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Costco TV Canada | PRN (2025)
Vitaminwater leveraged CostcoTV’s retail media network to position its brand directly in front of Canadian shoppers at point-of-purchase
Calgary Stampede | Pattinson (2025)
Calgary Stampede built strong awareness and engagement among Calgary residents
with their bold Digital Out-of-Home campaign
Pizza Pizza | Pattinson (2025)
Pizza Pizza prompted Torontonians to try new products, achieving a 43% ad recall
RAM | Pattinson (2025)
RAM generated awareness among Toronto residents, prompting actions such as
discussing the brand with friends and family and expressing interest
Dell | Captivate (2025)
Dell used Canada’s first programmatic guaranteed Captivate DOOH campaign to drive product awareness among office decision-makers
Staples | Captivate (2025)
Staples elevated confidence in its shipping solutions by reaching key professionals through Captivate’s office-based DOOH network
PC Financial | Captivate (2025)
PC Financial boosted awareness for its new PC Money Account by targeting high-income professionals with contextually relevant Captivate office DOOH media
Salesforce | Captivate (2025)
Salesforce leveraged Captivate’s contextual DOOH placements to boost awareness and engagement with key audiences throughout the workday.
Lexus | Pattinson (2025)
Lexus campaign resonated with Vancouver residents, with two-thirds motivated to act
Alberta Women Entrepreneurs | Vistar Media
AWE’s first DOOH campaign leveraged strategic placements across diverse venues and cities, driving strong full-funnel results: +178% brand awareness, +266% consideration, and +273% sign-up intent
Levi's | Mistar Media (2024)
A data-driven DOOH campaign placed Levi’s ads near key retail hubs across major Canadian cities, significantly lifting awareness, store traffic and purchase intent
Edo Japan | Pattinson (2025)
Edo Japan’s 3D campaign captured the attention of Toronto residents, driving increased orders and online searches
National Bank | Captivate (2025)
National Bank leveraged contextual elevator media to spotlight its sustainability commitments
FanDuel | Captivate (2025)
FanDuel leveraged Captivate’s contextual DOOH sponsorship to amplify its brand engagement with key audiences in high-attention office environments
Kamik | Vistar Media
Kamik leveraged weather‑triggered DOOH creative to deliver the right message in the right moment—showcasing rain, snow and extreme cold visuals precisely when local conditions matched, making its boot imagery deeply relevant to commuters in Montreal and Toronto
Voilà | Vistar Media
Voilà’s weather‑responsive DOOH brought fresh, contextually relevant creative to life right where grocery decisions happen, driving standout engagement across Ontario and Quebec with tailored bilingual messaging
Subway | MiQ (2021)
Subway paired DOOH with mobile data through MiQ’s programmatic solution to drive footfall, showing users were 1.8× more likely to visit a store after exposure
Ryu | Zoom Media (2021)
By pairing DOOH with targeted integrations, Zoom helped RYU generate significant awareness and measurable digital engagement
UP Express | Allvision (2021)
Allvision’s flexible DOOH platform brought real-time contextual messaging to key roadways and commuter routes, boosting visibility for UP Express where it mattered most
Adelaide | Captivate (2024)
Captivate partnered with Adelaide to introduce attention-based measurement, using AU scores to quantify the quality and impact potential of DOOH placements
Stake | Vistar Media
Stake, a leading digital brokerage, launched an omnichannel campaign centered on DOOH to boost brand recognition, drive mobile app downloads and deepen engagement with existing customers
Musashi | Vistar Media
As part of a broader omnichannel strategy, the DOOH campaign connected real-world media with follow-up messaging across display and social, guiding consumers further down the funnel and maximizing results (26% lift in sales, >2x ad engagement on social from DOOH exposure)
The Office Study | COMMB (2024)
The COMMB Office Study reveals that 80 % of Canadians are in offices regularly and pay strong attention to digital office screens, highlighting indoor DOOH’s potential to influence awareness, consideration, and purchase behavior
Mitsubishi Motors | Vistar Media
Mitsubishi Motors activated DOOH in 96 cities to reach drivers at scale where they live, work and make decisions, ultimately driving double- and triple-digit lifts in awareness, consideration and purchase intent
Tourism Fiji | Vistar Media
To boost global tourism, Tourism Fiji launched a multi-market programmatic DOOH campaign across the U.S., Canada and Australia, reaching audiences at scale and driving significant lifts in travel intent — 162% in the U.S., 82% in Canada, and 85% in Australia
Starbucks, Ikea | Rogers (2021)
Rogers showcased Canada’s largest residential DOOH elevator network with AI-powered targeting and real-time audience optimization across weather, time, and demographics