A deep dive into SEO with practical strategies, techniques and considerations for maximizing brand performance on all of your “owned” channels, including your brand’s website and social media channels, that will help you get found online.
This on-demand course will cover all aspects of SEO at your own pace.
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All educational materials provided by IAB Canada are meant for the exclusive use of the individual attendee, and no portion of any of the educational materials provided by IAB Canada may be downloaded, scanned, copied, reproduced or in any other way distributed or made available for use by anyone but the original individual registrant or attendee at the session(s).
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.
Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.
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