Education

Digital Media Fundamental Assessment

A bold new initiative designed to elevate knowledge across our industry and answer a simple but powerful question: How smart are we when it comes to digital media?

On-Demand Search Engine Optimization (SEO)

A deep dive into SEO with practical strategies, techniques and considerations for maximizing brand performance on all of your “owned” channels, including your brand’s website and social media channels, that will help you get found online. This on-demand course will cover all aspects of SEO at your own pace.

On-Demand Digital Media Buying and Planning

When crafting a digital media campaign that addresses the unique goals and objectives of the advertiser, planners today are faced with more channels, research providers, targeting options and data signals than ever before. This course is designed to help media and marketing professionals navigate the often complex digital media planning and buying process by taking them going through the entire it, start-to-finish, one on-demand module at time.

On-Demand Digital Media Fundamentals

IAB Canada’s most popular training course is now available on-demand! If you are new to digital media marketing or just want to stay current with what is happening in the ever-changing digital ecosystem, this course is for you. The Digital…

Code of Ethics

Search Trends

Search is a significant advertising channel in its own right and the key to a truly integrated marketing mix. If you are eager to learn about what is happening in Search this year, then look no further. The Search Trends seminar will showcase the latest insights, and innovations within search.