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Diversity, Equity and Inclusion Charter

IAB Canada’s Diversity, Equity and Inclusion Charter aims to promote DEI initiatives within the digital advertising industry. This Charter demonstrates the commitment of IAB Canada and its members to foster a business and workplace that is inclusive of the global communities in which we conduct business.

This Charter does not supersede any existing DEI policies or procedures within member organizations, but reaffirms the commitment of Members to promote DEI within their business(es).

Click here to view the Diversity, Equity and Inclusion Charter.

IAB Canada Member Companies Supporting the Charter

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study