State of the Nation 2019 – IAB Canada Prepares for the Annual Cross-Country Digital Media Industry Town Hall
IAB Canada is preparing for the State of the Nation event to be kicked off May 28th in Toronto followed by Halifax, Montreal, Vancouver and Calgary in the first two […]
The Art & Science of Location Based Advertising – A Business of Digital Snapshot
This month we held our third annual Business of Digital Location Based Advertising event in Montreal and Toronto. Cracking the power of location data in the context of advertising is […]
It’s Beginning to Look a lot like GDPR – PIPEDA Amendments Threaten Balanced Approach to Privacy in Canada
Last week, IAB Canada hosted a privacy webinar where we discussed privacy developments from across the globe. One of the key highlights we covered was an alarming update received from the Office […]
Understanding Apple’s Intelligent Tracking Prevention (ITP) 2.1
Initially implemented in September 2018, Intelligent Tracking Prevention (ITP) 2.0 was introduced and implemented across the Safari browser as a setting change that disables 3rd party cookie tracking. More specifically, […]
Audio Advertising – Podcasting like you mean It!
Everyone has streamed one. Shared a story they heard on one. Or listened to a friend carry on as to ‘why’ their go-to is the best. With more and more […]
Policy – An International Update
In Canada, publishers and platforms are preparing for the upcoming federal election and the new regulatory requirements outlined in Bill C-76. The Bill’s advertising-transparency requirements come into force on June 30, or […]
IAB Canada launches AutocorrectHER to highlight gender-biased language
At IAB Canada we spend most of our time discussing serious issues facing the industry and perhaps not enough time on the social realities we’ve built around our workplaces and […]
The State of Brand Safety in Canada: 2019 Barometer Report Highlights
The findings from our 2nd annual Brand Safety Barometer report were presented this week at the Business of Digital – Brand Safety Event in Toronto. The report confirmed our member […]
IAB on the California Consumer Privacy Act: The Tip of the Iceberg
Coming back from IAB’s Annual Leadership Summit this month, one of the key areas of discussion was the unanimous worry amongst industry leaders that the CCPA was only the beginning […]
3 Key Themes Shaping the 2019 Digital Media Agenda – Notes from the IAB Annual Leadership Summit
IAB hosted its Annual Leadership Summit in Phoenix this month. The event was a gathering of over 1,000 thought leaders in digital media discussing the most pertinent opportunities and challenges […]