Embracing the Industry’s Identity Crisis
The first step towards crisis management is to recognize the state of the situation in order to assess the likely impacts and get to work on mitigating the worst of it. Most […]
Exploring the Future Digital Marketing Workforce
Finding and retaining qualified digital talent has been a long-standing challenge within our industry, and the on-going pandemic has certainly not made it easier. The in-office culture and perks that […]
Battle of the Bill – The Privacy Commissioner of Canada Fires Back on C-11
Canada’s recently proposed privacy legislation entitled the Consumer Privacy Protection Act (CPPA) was drafted to better protect Canadian’s privacy and to provide more fulsome control over their data and personal […]
Objective Number One – Optimization of Opt-Ins
Early results from the launch of Apple’s iOS 14.5 show an upending of media advertising platforms and at IAB Canada, we are concerned that this is just the tip of the […]
Talent Wanted: Industry Signals the End of the Hiring Freeze
Working remotely for the past 18 months has come with a full slate of operational challenges. Thankfully, sharp pivots and doubled down commitment and investment towards accommodating the “new normal” have paid off. By all accounts, the industry appears to be getting itself out of the woods. […]
Ping Pong Tables No Longer a Draw – IAB Canada Salary Survey Results Are In
As the digital media industry continues to navigate the current realities of remote work, the practice of hiring new talent while retaining existing valued team members has become even more […]
IAB Canada Privacy Update: Bill C-11, Provincial Progress and Upcoming Events
At IAB Canada we continue to work hard to ensure that the digital advertising industry is more than prepared for the inevitably changing privacy landscape. As we work toward launching a […]
Learning Reimagined – IAB Canada Courses now On-Demand
For over 20 years, IAB Canada has set the bar for standardized digital advertising education in the country. From teaching the fundamentals of interactive ads, to drilling down on programmatic […]
A Bullish Outlook for Location Based Advertising
IAB Canada held its fourth annual Location Based Advertising event to unpack the state of Digital OOH and location data at time of dramatic change in the industry. Thought leaders […]
The Tip of the Iceberg – Apple launches iOS 14 and throws down the “opt-in” Gauntlet
The sun has officially set on Apple’s IDFA as the tech giant rolled out its latest software update that gives users on mobile devices the option of stopping apps from […]