Keeping an Ear on Clubhouse
Certain to disrupt the audio advertising and social media landscape, Clubhouse launched late 2020 and has seen impressive growth and adoption over just a few months. The invite-only audience ramp […]
Avoiding the “Splinternet” – Streamlined Post-Cookie Addressable Audiences Coming into Focus
IAB Tech Lab continues to forge ahead with solid progress on the Rearc front. The two core working groups – Addressability and Accountability, are getting close to their v1 releases as we approach […]
Supply Chain Cleansing – Brand Safety Moves that Matter
Brand Safety has been in the spotlight again recently. Concerns over inadvertently landing alongside misinformation over the past intense weeks and months have accelerated actions by media companies to batten […]
One of the Most Relevant Acronyms Takes Centre Stage – Enter the CMP
Consent management is officially the name of the game. Getting it, storing it, proving it and letting go of it is key to gaining consumer trust now, and for the foreseeable future. Privacy concerns […]
The Age of Hyper-Informed Contextual Advertising
There’s a reason why we have been talking about a resurgence in contextual advertising. Years ago, when the industry began to collaborate in earnest to combat brand safety, fraudulent inventory […]
IAB Canada Thought Leadership Community
Focused and Revitalized for 2021 Following a roller coaster year of uncertainty, IAB Canada continues to work with alternative models to deliver consistency and value to our members and the industry at large. Part of our […]
What’s in the Industry’s Cookie Jar?
Progress on Possible Solutions The industry faces an uncertain future as the third-party cookie, a means to intimately track consumer activity and return on investment, makes its exit. With the death of […]
Who’s Buying? Who’s Blocking?
A Deep Dive into IOS and Android User Profiles IAB Canada kicked off the year with a stellar event hosted by the Western Council that explored how Location-Based Marketing Affects Mobile Driven Revenues and advancements within the space. Keynote speaker, Professor Syagnik Banerjee, of the University […]
The Lay of the Land
Understanding Canada’s Multicultural Opportunity in 2021 and Beyond The time has come for marketers to ask themselves whether they can afford to ignore a segment that is equivalent to the entire population of Quebec. 1 in […]
The Cookie is Crumbling – Project Rearc Update
As Project Rearc continues to make strides towards developing long-term industry solutions for the impending death of the cookie, the need for all industry stakeholders to work together has never been greater. The benefits of an open eco-system with a standardized approach are […]