Building Sustainability of the Supply Chain with Brand Safety
Our goal at IAB Canada continues to be centered around strengthening trust between advertisers and the digital media supply chain. With Brand Safety being top of mind in 2017, we […]
Privacy – A Checklist of Privacy Regulatory Authority Expectations
IAB Canada recently held a Privacy for Publishers workshop covering off the latest developments in privacy legislation in Canada. There was a lengthy discussion about responsibilities around personal information as […]
Location Based Advertising Measurement Guidelines
These guidelines have been released just in time for our upcoming Business of Digital event on April 5th covering the topic of LBA. The Media Rating Council (MRC) have released […]
IAB Canada in Support of Brand Safety in Digital Advertising
Brand safety is a top priority for the supply chain and IAB Canada firmly believes that it is critical to the brand and media owner relationship to ensure that advertisements […]
IAB Canada’s Views on Digital Advertising in the Age of Fake News
The issue of fake news is larger than the obvious effects it has on the advertising eco-system. Our democratic society depends on the public’s access to quality information from trusted […]
NEW MEMBER PERKS!
As we mentioned last year, IAB Canada is committed to supporting healthy discussion and education on all matters concerning online media and marketing. As part of this commitment, IAB Canada […]
Measuring the Unmeasurable – The Unattainable Promise of Digital Media Performance Benchmarking
Every advertiser wishes they knew exactly how their online ad campaigns are performing relative to their competitors. The truth is that the very qualities that have accelerated growth of expenditure […]
Announcing New Board Members
IAB Canada is pleased to announce the addition of three new members to the Board of Directors. The Board provides leadership for carrying out the Association’s mission to provide powerful […]
Spotlight Video – What Canadians are Watching
Spotlight Videos, powered by Visible Measures, are meant to celebrate content that is gaining traction and results in Canada. This month’s video shows how DRI-FIT Breaks The Silence Through […]
Exclusive Member Benefits
IAB Canada is committed to supporting healthy discussion and education on all matters concerning online media and marketing. As part of this commitment, IAB Canada is proud to partner where […]