How Responsible Media is Transforming Canada’s Advertising Landscape with The Globe and Mail
Following The Globe and Mail’s webinar on a topic that is one everyone’s mind, IAB Canada sat down to delve deeper into Responsible Media to understand more about what it […]
C’est parti – La liste de contrôle de la conformité à la Loi 25 de l’IAB Canada
Le vendredi 22 septembre, l’essentiel des obligations de la loi 25 du Québec en matière de protection de la vie privée – la norme la plus élevée que nous ayons […]
IAB Canada Research Update: Survey Season is Upon Us!
IAB Canada Launches Retail Media Trends Survey We’ve partnered with Insider Intelligence to capture valuable insights about the market on this growing sector in Canada and as a thank-you for […]
IAB Canada’s Annual Salary Survey Participation Call-Out
Over the last few years, we have seen significant changes and challenges when it comes to attracting and retaining skilled digital marketing professionals. As we continue to prioritize supporting talent […]
IAB Canada Launches 10th Annual Benchmarking Study Assessing Digital Sales Performance in Canada
Since 2014, IAB Canada has been conducting an invaluable piece of research to assist top Canadian digital media sellers in benchmarking their performance with the buy-side. Over the years, this […]
How Attention Applies to DOOH
Earlier this summer, IAB Canada’s DOOH Committee had a panel discussion that addressed how DOOH can be used as a video/TV audience extension, how brand and performance marketing might be […]
IAB Canada Releases Influencer Barometer Report
IAB Canada’s Branded Content and Social Media Committee discussed a general lack of visibility on the level of investment taking place in Influencer Marketing in Canada. In June 2023, IAB Canada […]
How Marketers Can Leverage the Smarts in Smart TVs to Reach Audiences
Everyone is talking about CTV. As inventory ramps up in Canada, advertisers are looking to better understand the opportunities. IAB Canada reached out to Derek Fung, Sales Manager at Samsung […]
IAB Canada Releases the 2023 Diversity, Equity, and Inclusion Barometer Report
Since 2021, IAB Canada has celebrated the signatories of the Diversity-and-Inclusion Charter, a momentous document that highlights the industry’s commitment to DEI efforts. The Diversity, Equity, and Inclusion Barometer Report […]
Amazon on How Marketers are Driving Performance and Reducing Costs
IAB Canada held its annual State of the Nation event on May 31st in Toronto. With several presentations focused on the current state of the economy in Canada, we followed […]