Programmatic Branding 101: An Idea Whose Time Has Come
By Julian Mossanen, VP, Chango For years, conventional wisdom said that programmatic marketing was for performance campaigns only. Brand managers who wanted to launch digital campaigns needed to stick with […]
Discovering the Power of Social TV Data for Advertisers
By Pablo Gerstenfeld, Director of Research & Analytics, Seevibes@PabloGerstenfel Most Canadians share their points of views and interests daily on various social networks – over 20 million Canadians hold active […]
A Practical Approach to Viewability
By: Ian Hewetson, VP Client Services, Eyereturn Marketing Standardized viewability was originally conceived as the first step on the path to a cross-media measurement Utopia where brand advertiser dollars would […]
Avoid Those Dark Alleys
By: Neil Weitzman, Managing Partner, Data2Decisions & Genevieve Guay, Managing Director, AMNET Fraud is an issue. That is no longer up for debate. We can argue what percent of impressions […]
The IAB Canada Member Monthly Webinar “The Download”
We know your time is valuable and that keeping up with the latest news and information about IAB Canada can be difficult. Let us help! What is The Download? – […]
Adconion Direct In-View Product Sets Standard for Display Viewable Impressions
SANTA MONICA, CA and NEW YORK, NY–(Marketwired – Apr 2, 2014) – Adconion Direct, a global provider of true cross channel advertising solutions across display, video, mobile, email and social […]