Education

Digital Media Sales Course

The IAB Canada Digital Media Sales 2-Day course was specially designed for media sales people to better understand the media they are responsible to generate revenues for. We will cover everything from the technical aspect of digital marketing (advertising formats, technologies, media math, policy and standards) to the human elements of selling such as how to conduct needs assessments, creating a proposal, analyzing performance + much more!

Digital Media Fundamentals Course

The Integrated Digital Marketing course is our most popular course, if you are new to digital marketing or if you want to stay current with what is happening with digital marketing, this course is for you! This crash course provides a comprehensive introduction to digital marketing and advertising industry and is in an interactive classroom format that provides plenty of time for class discussions so bring your questions.

Programmatic Media Course

Programmatic advertising's ever growing presence in Canada continues to change the way digital media is bought and sold. In 2023, programmatic advertising spending in Canada amounted to approximately 13.3 billion* and that number is expected to continue to rise. Get up-to-speed on the basics of programmatic and much more with our all intensive course.

Paid Search Marketing Course

Want to learn paid search marketing, but are not sure where to start? This interactive course is for you. The IAB Canada Paid Search course will teach you all you need to know about paid search marketing from account structure,…