The Business of Digital Podcast
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The Business of Digital: Episode 37 – AI Transformation in Media
In this episode of Business of Digital, Noel Geer (Connected Interactive), Sahil Razdan (Samsung Electronics Canada / Samsung Ads), and Philippe Kleim (Corus Entertainment) discuss how AI is being applied in practice across media and advertising. They highlight real-world use cases, the importance of strong fundamentals, and the need to balance automation with human judgment, trust, and responsible AI.
The Business of Digital: Episode 36 – Connected Commerce – What’s working right now
This episode of Business of Digital explores what’s working in Canada today for Connected Commerce and Retail Media, from clearer incrementality and in-store accountability to data collaboration and CTV expansion that drives sales. The conversation features John Fanous (Google), Melissa Savage (AIR MILES), and Michka Mancini (Canadian Tire), Chairs of IAB Canada’s Retail Media Committee, who share what the ecosystem needs next to scale responsibly.
The Business of Digital: Episode 35 – Hear Me Out – Harmonizing Your Marketing Mix with Audio Ads
This episode of Business of Digital explores the growing role of audio advertising
across streaming, radio, and podcasting, and how it drives immersive, measurable
brand engagement. The conversation features Heather Gordon (Acast) and Caroline
Gianias (Radio Connects), who discuss audio’s place in omnichannel strategies
and what’s next for the format.
The Business of Digital: Episode 34 – In Plain Sight – A Clear View on Digital Out of Home
No longer a standalone channel, DOOH is now deeply integrated into omnichannel
strategies, thanks to advancements in automation, audience targeting, and
measurement. Whether programmatically activated through DSPs or part of an
experiential brand moment, DOOH offers both performance and presence.
Sarah Kim (Talon Outdoor) and Scott Mitchell (Vistar Media) share how advertisers
are using DOOH in smarter, more creative ways and what’s next for the channel.
The Business Of Digital: Episode 33 – The Future of AR – Innovation and Advertising with Snap
In this episode of The Business of Digital, IAB Canada’s Sonia Carreno sits down with Matt McGowan, General Manager of Snapchat Canada, for an insightful conversation on the latest trends in augmented reality, digital advertising, and brand innovation. From the impact of CES to Snap’s new Spectacles and Snap OS, they explore how technology is shaping the future of engagement. Tune in to discover how brands can stay ahead in an ever-evolving digital landscape!
The Business of Digital: Episode 32 – 2025: The Year of Connected TV
Insights from Yahoo’s Jon Finnie
In the latest episode of Business of Digital, Sonia Carreno hosts Jon Finnie, Head of International Sales at Yahoo, to discuss the groundbreaking shifts in Connected TV (CTV) for 2025. Fresh from CES, Jon shares insights into Yahoo’s partnership with Roku, the advancements in data-driven advertising, and why this year marks a pivotal moment for CTV adoption. Explore how advertisers and consumers alike are set to benefit from streamlined technologies, enhanced transparency, and innovative campaigns. Don’t miss this compelling conversation that forecasts the future of digital advertising and CTV.
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Diversity, Equity & Inclusion Series
A special four-part series exploring diversity, equity and inclusion across Canada’s digital media and advertising industry.
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