The Business of Digital: Episode 37 – AI Transformation in Media
The Business of Digital: Episode 37 – AI Transformation in Media
In this episode of Business of Digital, Noel Geer (Connected Interactive), Sahil Razdan (Samsung Electronics Canada / Samsung Ads), and Philippe Kleim (Corus Entertainment) discuss how AI is being applied […]
The Business of Digital: Episode 36 – Connected Commerce – What’s working right now
This episode of Business of Digital explores what’s working in Canada today for Connected Commerce and Retail Media, from clearer incrementality and in-store accountability to data collaboration and CTV expansion […]
The Business of Digital: Episode 36 – Connected Commerce – What’s working
The Business of Digital: Episode 35 – Hear Me Out – Harmonizing Your Marketing Mix with Audio Ads
This episode of Business of Digital explores the growing role of audio advertising across streaming, radio, and podcasting, and how it drives immersive, measurable brand engagement. The conversation features Heather […]
The Business of Digital: Episode 35 – Hear Me Out – Harmonizing Your Marketing Mix with Audio Ads
The Business of Digital: Episode 34 – In Plain Sight – A Clear View on Digital Out of Home
No longer a standalone channel, DOOH is now deeply integrated into omnichannel strategies, thanks to advancements in automation, audience targeting, and measurement. Whether programmatically activated through DSPs or part of […]
The Business of Digital: Episode 34 – In Plain Sight – A Clear View on Digital Out of Home
The Business Of Digital: Episode 33 – The Future of AR – Innovation and Advertising with Snap
In this episode of The Business of Digital, IAB Canada’s Sonia Carreno sits down with Matt McGowan, General Manager of Snapchat Canada, for an insightful conversation on the latest trends […]