Advertising in CTV Live Events – An IAB Canada Explainer
This video explores the evolving role of Connected TV (CTV) in live sports advertising, based on insights from the IAB Canada Skills Lab (February 2026).
IAB ALM 2026: Reflections
Sonia Carreno reflects on key discussions from the IAB Annual Leadership Meeting, sharing the most important insights shaping the future of AI, media, and the digital advertising ecosystem.
The Business of Digital: Episode 37 – AI Transformation in Media
In this episode of Business of Digital, Noel Geer (Connected Interactive), Sahil Razdan (Samsung Electronics Canada / Samsung Ads), and Philippe Kleim (Corus Entertainment) discuss how AI is being applied […]
CES 2026: Key Trends and Insights
Drawing on insights from CES 2026, this video explores six shifts already underway that will shape how advertising fits into operations, ecosystems, and everyday life.
The Business of Digital: Episode 36 – Connected Commerce – What’s working right now
This episode of Business of Digital explores what’s working in Canada today for Connected Commerce and Retail Media, from clearer incrementality and in-store accountability to data collaboration and CTV expansion […]
The Business of Digital: Episode 35 – Hear Me Out – Harmonizing Your Marketing Mix with Audio Ads
This episode of Business of Digital explores the growing role of audio advertising across streaming, radio, and podcasting, and how it drives immersive, measurable brand engagement. The conversation features Heather […]
The Business of Digital: Episode 34 – In Plain Sight – A Clear View on Digital Out of Home
No longer a standalone channel, DOOH is now deeply integrated into omnichannel strategies, thanks to advancements in automation, audience targeting, and measurement. Whether programmatically activated through DSPs or part of […]
IAB Canada State of the Nation: State of the Industry 2025
IAB Canada kicks off with the industry’s latest advertising revenue data and examines the complex relationship between AI, consumer trust, and workforce evolution.
The Business Of Digital: Episode 33 – The Future of AR – Innovation and Advertising with Snap
In this episode of The Business of Digital, IAB Canada’s Sonia Carreno sits down with Matt McGowan, General Manager of Snapchat Canada, for an insightful conversation on the latest trends […]
The Business of Digital: Episode 32 – 2025: The Year of Connected TV
Insights from Yahoo’s Jon Finnie In the latest episode of Business of Digital, Sonia Carreno hosts Jon Finnie, Head of International Sales at Yahoo, to discuss the groundbreaking shifts in […]