Tag: Addressability

IAB Tech Lab Moves to Advance Secure Matching & Measurement for Data Clean Rooms 

IAB Tech Lab’s latest initiatives focus on establishing interoperable standards that enable secure, privacy-preserving data collaboration within clean rooms.

Enterprise 2024 Full Report: Actionable Insights from the Community for the Industry

The recent Enterprise 2024 event was a huge success, bringing together a wide range of stakeholders from Canada’s digital media industry. United by a common goal of tackling the industry’s most pressing challenges, the community worked together to solve problems and share valuable insights.

IAB Canada Releases the 2023 Digital For Reach Barometer Report

IAB Tech Lab Unveils 2023 Priorities and Roadmap

Seller AND User Defined Audiences Hit the Addressability Stage 

The Wisdom Behind Sophi.io and The Globe and Mail

IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)

Minding the PET Store – Optable Talks Clean Rooms