IAB Tech Lab Moves to Advance Secure Matching & Measurement for Data Clean Rooms
IAB Tech Lab’s latest initiatives focus on establishing interoperable standards that enable secure, privacy-preserving data collaboration within clean rooms.
Enterprise 2024 Full Report: Actionable Insights from the Community for the Industry
The recent Enterprise 2024 event was a huge success, bringing together a wide range of stakeholders from Canada’s digital media industry. United by a common goal of tackling the industry’s most pressing challenges, the community worked together to solve problems and share valuable insights.
IAB Canada Releases the 2023 Digital For Reach Barometer Report
IAB Canada released its third annual Barometer Report on Digital Reach. The study provides a snapshot from the buy side on the general outlook of the industry in 2023, planned […]
IAB Tech Lab Unveils 2023 Priorities and Roadmap
Earlier this week the IAB Tech Lab, the global digital advertising technical standard-setting body, announced its key priorities and action plan for 2023 The Tech Lab’s roadmap encompasses all five […]
Seller AND User Defined Audiences Hit the Addressability Stage
The industry is pushing forward on all Addressability fronts. While Google announced the roll out of its highly anticipated control centre for ads, publishers are beginning to implement refined contextual […]
The Wisdom Behind Sophi.io and The Globe and Mail
While regulators are busy setting up legislative parameters for Artificial Intelligence, the online ad industry continues to innovate using AI to enhance reach and address the right audiences. National publisher […]
IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)
On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that […]
Minding the PET Store – Optable Talks Clean Rooms
Over the past 5 years, IAB Canada has been carefully watching the growth of DTC brands while anticipating their advanced use of digital channels due to their native understanding of […]