IAB and MRC Release Draft Guidelines for Attention Measurement
Attention is quickly becoming the name of the game as marketers and media buyers seek meaningful ways to evaluate advertising performance beyond traditional reach and impression metrics. With growing demand for more relevant, outcome-based signals, attention is emerging as a key component in the shift toward new media currencies.
IAB Releases Attention Metrics Guide
The IAB US Attention Task Forces has released a series of helpful resources on the state of attention measurement. Brands globally have shifted their efforts towards capturing attention metrics.
Canadians are rediscovering the open internet as revealed in The Trade Desk Intelligence’s Open Internet Report 2024
The Trade Desk Intelligence reveals a compelling trend in its Open Internet Report 2024: consumers are rediscovering the open internet, a vibrant realm of news websites, CTV, and podcast networks […]