Gaming Is a Full-Funnel Strategy
Key Insights from Dentsu’s Global Report and IAB’s Measurement Framework Signal a Turning Point in Gaming Advertising for Brands
IAB Releases Attention Metrics Guide
The IAB US Attention Task Forces has released a series of helpful resources on the state of attention measurement. Brands globally have shifted their efforts towards capturing attention metrics.
IAB Canada Releases the 2023 Digital For Reach Barometer Report
IAB Canada released its third annual Barometer Report on Digital Reach. The study provides a snapshot from the buy side on the general outlook of the industry in 2023, planned […]
IAB Releases Measurement Guidelines for In-Gaming Advertising
This week, the IAB Intrinsic In-Game Measurement Task Force, led by a joint effort between IAB, the IAB Tech Lab and the Media Rating Council (MRC), released measurement guidelines for […]
Digital Media & Its Luxury of Value Layers
As the world of measurement continues to turn, discussions within our council groups and at our upcoming State of the Nation event, are centred around currencies and layers. We’ve come […]
All Signs Point to Optimism for Location Based Advertising
IAB Canada hosted our 5th Annual Location Based Advertising event yesterday on April 27, 2022. The agenda was packed with top industry leaders and the community was filled with optimism, and […]
A 2021 Q4 Industry Round-up – IAB Canada’s Report on Data
IAB Canada held its annual Report on Data event this week. This year’s discussions captured an industry that has undergone significant changes over the past two years while looking forward to […]
The Science Behind Creative Effectiveness
While the industry re-arranges the deck chairs on addressability in a cookieless media supply chain, advertisers, as a critical part of their strategy to shore up first party data and loyalty, are […]