New Data Challenges Assumptions About Advertising in News
New research from The Globe and Mail and Stagwell shows that news environments deliver stable, engaged audiences and consistently strong ad performance, challenging long-held assumptions about brand safety and effectiveness in news.
Exclusive Insights from State of the Nation 2024 – Sandbox Testing
The recent IAB Canada’s State of the Nation 2024 event in Toronto took on a critical issue in the advertising industry – the phase-out of third-party cookies by Google Chrome, slated for Q1 2025.
Exploring the Ever-Evolving Meaning of Luxury for Today’s Consumers
As we prepare for the upcoming Report on Data event on November 29th in Toronto, IAB Canada and our community are all about data that helps discover opportunities in the […]
How Responsible Media is Transforming Canada’s Advertising Landscape with The Globe and Mail
Following The Globe and Mail’s webinar on a topic that is one everyone’s mind, IAB Canada sat down to delve deeper into Responsible Media to understand more about what it […]
Digital Reach Gets a Makeover
This week’s Business of Digital “Digital for Reach” event left the Canadian online advertising community with a lot to think about and to celebrate. While the industry works against the […]
Premium Publishing and its Unique Role in the Pursuit of Reach
We’re putting the finishing touches on our agenda for the next Business of Digital seminar entitled “Digital for Reach”. This half day event is free to all IAB Canada members […]
IAB Canada Welcomes Three New Board Members
IAB Canada gains three new board members, with the addition of Hope Bagozzi, Senior Director of Creative and Digital Innovation at McDonald’s Restaurants of Canada, Brandon Grosvenor, Vice President of […]