The Business of Digital: Episode 35 – Hear Me Out – Harmonizing Your Marketing Mix with Audio Ads
This episode of Business of Digital explores the growing role of audio advertising across streaming, radio, and podcasting, and how it drives immersive, measurable brand engagement. The conversation features Heather […]
The Business of Digital: Episode 30 – Podcast Advertising featuring Acast
In this episode, Heather Gordon, Managing Director at Acast and co-chair of the IAB Canada Audio Committee, takes us on an engaging journey into the world of podcasting. Heather shares […]
The Business of Digital: Episode 28 – Podcast Advertising featuring AudioVelocity
In this episode of IAB Canada’s Business of Digital Audio series, Laura Ferron and Karim Kanji talk with Adam Ritchie, Director of AudioVelocity, about the potential of digital audio advertising. […]
The Business of Digital: Episode 27 – Podcast Advertising featuring Group M
In this episode of IAB Canada’s Business of Digital Audio series, Laura Ferron and Karim Kanji speak with William Soraine, VP of Investment at GroupM Canada, to discuss the evolving […]
The Business of Digital: Episode 26 – Podcast Advertising featuring Signal Hill Insights
In this episode of IAB Canada’s Business of Digital Audio series, Laura Ferron and Karim Kanji explore podcast advertising with guest Jeff Vidler, President of Signal Hill Insights. The discussion […]
The Business of Digital Episode 10 – Cracking Automated Audio Advertising
Jeff Galad provides some insight into automated audio advertising insertions and the exciting developments available to brands through audio channels. We discuss the complexity of the medium and how the […]
The Business of Digital: Episode 1 – All About Audio with Marc Brasset
Marc Brasset, Director of Digital Operations & Strategy at Western Media Group, shares his incredible depth of knowledge in the digital audio advertising space. Hearing Marc describe the possibilities and […]