The Business of Digital: Episode 34 – In Plain Sight – A Clear View on Digital Out of Home
No longer a standalone channel, DOOH is now deeply integrated into omnichannel strategies, thanks to advancements in automation, audience targeting, and measurement. Whether programmatically activated through DSPs or part of […]
The Business of Digital: Episode 5 Location Based Advertising & the Future of DOOH with Edith Gagné
Edith Gagné is one of Canada’s Digtial Out of Home pioneers. As Vice President of Development at Campsite, she’s busy pushing envelopes while advocating for industry standards and collaboration. In […]