The Business of Digital: Episode 36 – Connected Commerce – What’s working right now
This episode of Business of Digital explores what’s working in Canada today for Connected Commerce and Retail Media, from clearer incrementality and in-store accountability to data collaboration and CTV expansion […]
The Business of Digital: Episode 20 – Discussing the Emerging Power of Retail Media
IAB Canada sits down with Tara Wilkinson (Best Buy Canada), Melissa Savage (Loblaw Media) and Lucy Baumgartner (Omnicom Media Group) to discuss the growing opportunity of retail media in Canada.
The Business of Digital Episode 16 – Mejuri Delivers Gems of Insight for DTC Digital Brand Marketing
Aila gives us a fascinating insider perspective on how DTC brands like Mejuri, a homegrown runaway success in the jewellery sector, go to market and win. We discuss everything from […]
The Business of Digital Episode 9 – Delivering in the Direct Economy Age
Adam Padzik, Manager, Digital Marketing, shares a unique perspective as an essential B2B service provider sitting at the heart of the Direct Economy and its critical role in the evolving […]