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IAB Canada Thoughtful Digital Leadership Featured Articles

  • IAB Canada Publisher Community Rallies Together to Support Canadian Charitable Efforts

    IAB Canada is excited to share a new community initiative designed to help brands support critical NGO efforts in a time of crisis by donating their unused digital ad inventory over the coming weeks. Participating IAB Canada publisher members have shown ….

  • IAB Canada Publisher Charity Initiative

    IAB Canada has a long history of supporting charitable organizations by maintaining a library of charitable organization creative assets to choose from when the opportunity arises to donate inventory. Historically, this library was developed to support ….

  • IAB Canada Members Stepping up with Thoughtful Digital Leadership

    In times of uncertainty, there is no greater gift than decisive leadership that puts people first. IAB Canada has been tracking member responses to the reality we find ourselves in today and have noted actions that in our view, exemplify our definition of Thoughtful Digital Leadership. Here’s what we’re seeing in the first week of the crisis ….

Related Articles

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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