IAB Canada Resource Library
Explore research, guides, frameworks and tools designed to support Canada’s digital advertising ecosystem.
Featured Resources
IAB Tech Lab: AI & Agentic Resources
Latest AI and agentic advertising resources from IAB Tech Lab.
2026 · AI & Innovation
Visual Explainers, Landscapes and Troubleshooting Guides
Practical visual guides and troubleshooting resources for digital advertising.
2026 · Ad Tech & Programmatic
Privacy-Enhancing Technologies
Overview of privacy-enhancing technologies for the digital advertising ecosystem.
2025 · Privacy, Identity & Regulation
Resource Centres
Retail Media Resource Centre
Comprehensive hub of research and frameworks for the retail media ecosystem.
2025
Connected TV Resource Centre
Educational resources exploring streaming and CTV advertising.
2025
Digital Audio Resource Centre
Insights and research on digital audio advertising.
Latest content: June 2024
Industry Programs
Community Uninterrupted
Webinar recordings and resources supporting industry community engagement and collaboration.
Publisher Charity Initiative
Program connecting publishers with charitable initiatives across Canada.
Digital Social Responsibility
Initiative promoting responsible digital media practices across the industry.
2023
Archive
6 BOLD IDEAS FROM CANNES LIONS 2025
Key takeaways and bold creative ideas from Cannes Lions 2025.
2025 · Marketing Strategy
SPOTLIGHT ON CONSENT MANAGEMENT PLATFORM (CMPS) RESOURCES
In-depth resources on consent management platforms and compliance.
August 2024 · Privacy, Identity & Regulation
SPOTLIGHT ON CONSUMER DATA PLATFORMS (CDP) RESOURCES
Guides and insights on consumer data platforms and their role in digital advertising.
Data, Measurement & Attribution
MOVING TOWARDS COOKIE INDEPENDENCE
IAB Canada guides on cookieless strategies and identity solutions.
Privacy, Identity & Regulation
PROJECT REARC
Industry initiative rearchitecting digital advertising for a privacy-first future.
Privacy, Identity & Regulation
A VIEWABILITY & BRAND SAFETY CHECKLIST FOR BUYING DIGITAL MEDIA
Practical checklist for buyers focused on viewability and brand safety.
March 2021 · Marketing Strategy
ANATOMY OF MOBILE – A 2020 REFERENCE GUIDE TO MOBILE ADS
Comprehensive reference guide to mobile advertising formats and best practices.
2020 · Channels & Emerging Media
THE COMPONENTS OF AD TECH – AN ESSENTIAL OVERVIEW
A foundational explainer of the ad tech ecosystem and its key components.
November 2019 · Ad Tech & Programmatic
IAB DIGITAL ATTRIBUTION METHODOLOGIES
Frameworks and methodologies for digital attribution in advertising.
December 2019 · Data, Measurement & Attribution
PUBLISHER MEDIA KIT
Standardized media kit resources for Canadian digital publishers.
August 2022 · Industry & Talent
IAB USER-GENERATED CONTENT FOR MARKETING AND ADVERTISING PURPOSES
Guidelines on the use of user-generated content in marketing and advertising.
May 2019 · Marketing Strategy
THE LITTLE BOOK OF DATA AND ANALYTICS
Accessible introduction to data and analytics concepts for digital advertising professionals.
March 2019 · Data, Measurement & Attribution
GLOSSARY OF TERMS EN + FR
Bilingual glossary of key terms used across the Canadian digital advertising industry.
March 2019 · Industry & Talent
REQUEST FOR INFORMATION/PROPOSAL TEMPLATE
Standardized RFP template for digital media buying and planning.
December 2013 · Marketing Strategy
PAID. OWNED. EARNED.
Framework defining the three pillars of digital media: paid, owned and earned channels.
2014 · Marketing Strategy
BRANDED CONTENT GUIDE 2019
Industry guide to branded content standards and best practices.
January 2020 · Marketing Strategy
IAB VIDEO LANDSCAPE REPORT 2018
Snapshot of the Canadian digital video advertising landscape.
December 2018 · Video & CTV
IAB CANADA’S GUIDE TO AR/VR 2018
Industry guide to augmented and virtual reality advertising formats.
July 2018 · Channels & Emerging Media
AR/VR LANDSCAPE – UNITY VRADS + VIRTUAL ROOM AD EXPERIENCE
AR/VR committee meeting notes and landscape overview.
August 2017 · Channels & Emerging Media
SOCIAL MEDIA GLOSSARY
Reference glossary of social media advertising terminology.
March 2018 · Channels & Emerging Media
SPECIALIZED GLOSSARIES
Collection of specialized glossaries covering content marketing, social media and RTB.
December 2016 · Industry & Talent
CONTENT MARKETING GLOSSARY
English-language glossary of content marketing terms.
December 2016 · Marketing Strategy
RTB GLOSSARY
Reference glossary of real-time bidding terminology.
December 2016 · Ad Tech & Programmatic
UPDATES FROM THE IAB TECH LAB BLOCKCHAIN WORKING GROUP
Past updates from the blockchain working group at IAB Tech Lab.
September 2017 · Ad Tech & Programmatic
CANADIAN INTERACTIVE INDUSTRY ADVERTISING SALARY GUIDES
Historical salary benchmarks for the Canadian interactive advertising industry.
2010 · Industry & Talent
OFFICIAL RULES FOR 360 DIGITAL MEDIA SURVEY
Official rules and guidelines for the 360 Digital Media Survey.
June 2021 · Industry & Talent
Supporting the Canadian digital advertising ecosystem through research, education and industry collaboration.
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