At IAB Canada we continue to work hard to ensure that the digital advertising industry is more than prepared for the inevitably changing privacy landscape. As we work toward launching a Canadian Transparency and Consent Framework, we are excited that the efforts of our TCF working group (in final stages of policy development) will place Canada as the first global launch market of IAB Tech Lab’s Global Privacy Platform.
We also continue to collaborate with the AdChoices program, to bring enhanced transparency, and control over consent to Canadian Citizens, while continuing to educate our members on technological advancements in consent and first party data management. These are topics that we will continue to unpack in greater depth at our upcoming State of the Nation Policy Town Hall discussion taking place on May 26th. For more details, and to register click here.
In the meantime, please find an update on Federal and Provincial Privacy developments below:
Bill C-11 – The Debate Continues
Tensions between parties as to which committee Bill C-11 should be debated in front of, as well as a view by the opposition that privacy should be viewed as a fundamental human right and not a balance of individual and commercial interests, are resulting in an overall lack of progress on the passing of the CPPA. In response to these delays, IAB Canada, along with 33 other signatories, have sent a letter asking for “Parliament to prioritize Bill C-11 so that this legislation can be debated, important amendments can be adopted, and it can continue to move forward.” At IAB Canada, we support privacy reform and believe that this Bill, with appropriate amendments, should make its way through Senate. We promise to keep you updated on any developments in this area, and encourage you to send us a request to join the conversation by becoming a part of our privacy working group.
Ontario Government Introduces its First Digital and Data Strategy
The Ontario Government is introducing Building a Digital Ontario, which brings the province one step closer to becoming a world-leading digital jurisdiction. This strategy responds directly to the feedback received over a two-year period from more than 1,300 individuals and organizations – IAB Canada included.
According to Peter Bethlenfalvy, President of the Treasury Board and Minister of Finance, the purpose of this strategy is to “keep Ontarians safe and secure online, while mobilizing new opportunities for economic growth in a more connected world,” by making sure citizens of the province are:
- Equipped to succeed — Ontarians will have the skills and access to participate and work in a digital world.
- Safe and Secure — people will trust that their privacy is protected, and they are safe when they interact or do business online.
- Connected — Ontarians will have access to the data they need to make good decisions for their health, education, life, and business; and
- Supported — people will enjoy convenient, reliable, and accessible citizen-centred services that are available when and where they need them.
This coming Summer IAB Canada intends to participate in discussions with the province to help shape the design of a new provincial Data Authority – the first of its kind in Canada. For full details please click here.
Upcoming events:
State of the Nation 2021 – IAB Canada’s National Town Hall Event Uninterrupted
Designed to bring you the facts and create a town hall environment to discuss current issues, this year’s State of the Nation will delve into emerging topics that will undoubtedly contribute to changing and shaping of the online advertising industry in the coming years.
May 26, 2021
1:00 pm – 5:30 pm
Register here.
Children’s Privacy in the Age of Artificial Intelligence
We invite you to join us as we unpack the findings of the Canadian Standards Association’s recent report on AI and children’s privacy. The report focuses on three main areas of risk from AI (data risks, function risks and oversight risks) and looks at possible interventions throughout the AI life cycle, from development through adoption and after use.
May 18, 2021
1:00 pm – 2:00 pm
Register here.