Canada’s “Gutenberg Moment”: What Minister Evan Solomon’s Vision Means for Digital Advertising
Minister Evan Solomon outlines an ambitious plan to secure Canada’s digital sovereignty and accelerate responsible AI adoption.
Privacy Regulation Is Reshaping How Data Is Collected
Canada’s private sector has long operated under the Personal Information Protection and Electronic Documents Act (PIPEDA), which enforces ten fair information principles to govern the collection, use, and disclosure of personal information.
OPC Takes Aim at Biometrics – What Canadian Advertisers Need to Know
Biometrics are moving from hype to real-world use in digital out-of-home (DOOH) and retail media. They’re mainly used for anonymous audience analytics (e.g., presence, dwell, age-range estimation) and sometimes to trigger dynamic creative insertion.
Shaping Canada’s Digital Future – Lessons Learned from the IAPP Conference 2025
IAB Canada was thrilled to participate in the IAPP’s 25th Anniversary Conference this week in Toronto. As Canada faces rising global competition, fast-moving AI innovation, and increasing privacy risks, public and private sector leaders are being called to respond with practical, forward-looking solutions.
Belgian Market Court TCF Pressure Test Concludes – Confirming Limited Role of IAB Europe in Downstream Data Controllership
IAB Canada has received encouraging news from IAB Europe with regards to the ruling handed down yesterday (May 14, 2025) by the Belgian Market Court on its appeal of the February 2022 decision by the Belgian Data Protection Authority (APD) against IAB Europe and the Transparency & Consent Framework (TCF) v2.0.
Signal Check: Industry Survey Tackles Data Deficits in Programmatic
Signal loss in the digital advertising supply chain is becoming an increasingly urgent concern — and IAB Canada is taking action.
IAB Tech Lab Moves to Advance Secure Matching & Measurement for Data Clean Rooms
IAB Tech Lab’s latest initiatives focus on establishing interoperable standards that enable secure, privacy-preserving data collaboration within clean rooms.
New Podcast: Privacy in Canada – Embracing the Opportunities and navigating the Challenges presented by Environics Analytics
Tune into this engaging podcast where Jan Kestle, President of Environics, joins Sonia Carreno, President of IAB Canada to explore the challenges and the opportunities of privacy in Canada.
IAB Tech Lab Releases Implementation Guidelines for the Global Privacy Platform
IAB Tech Lab released the Implementation Guidelines for the Global Privacy Platform this week, marking a pivotal step in establishing industry-wide standards for consent and data privacy.
IAB Tech Lab Lauches ADMaP: A New Standard for Privacy-Safe Data Sharing in Digital Advertising
IAB Tech Lab introduces the Attribution Data Matching Protocol (ADMaP), a secure solution for advertisers and publishers to share and measure conversion data without compromising user privacy.