Connected TV Resource Centre
Research, playbooks, report cards and industry intelligence shaping Retail Media in Canada.
Latest Release
Featured Video – March 2026
Advertising in CTV Live Events – An IAB Canada Explainer
This video explains how Connected TV (CTV) is transforming live sports advertising, combining large real-time audiences with digital targeting. It highlights key challenges like unpredictable viewership and programmatic limits, while offering practical tips for planning, pacing, and measuring campaigns. Ideal for marketers and media professionals looking to maximize impact in live sports streaming.
Research & Industry Standards
Spotlight on Connected TV
CTV Data Night – 2023
Product Profile Recordings
Featured Case Studies
Corus (NextScreen) | Shark Ninja
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience – NextScreen...
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Magnite | CTV Creative Requirements (2021)
Magnite's CTV creative guide outlines key technical and format standards for running ads across Connected TV platforms.
Google with Rogers Sports & Media
During the Stanley Cup Playoffs, Rogers Sports & Media worked with Google Ad Manager to deliver a live CTV advertising solution at scale.
About the CTV Committee
The IAB Canada Connected TV Committee brings together industry leaders to shape standards, advance measurement frameworks, and support the continued growth of Connected TV in Canada.