Digital Out-of-Home Resource Centre
Digital Out-of-Home (DOOH) advertising is a growing area of interest for marketers in Canada. Explore research, playbooks, case studies, and member-exclusive industry intelligence.
Latest Release
MARCH 2025
Oh! The Impressions You Make with DOOH
IAB Canada’s Digital Out-of-Home Committee has developed a visual explainer showcasing the power of DOOH. This resource covers everything from creative formats and audience engagement to buying methods.
Industry Intelligence
Latest Report (Member Access)
Barometer Report: Spring 2024
The latest industry outlook on Digital Out-of-Home advertising in Canada. Available exclusively to IAB Canada members.
Previous Barometer Reports
Other Archive
Playbooks & Best Practices
Member Access
Webinar Recordings
Summer Essentials – July 24, 2023: Value of DOOH Integration
Webinar Recording – May 16, 2023: Creativity at the forefront of data-driven campaigns
Exclusive DOOH Committee webinar sessions available to IAB Canada members.
For non-IAB Canada members, request access by emailing [email protected]
Featured Case Studies
Costco TV Canada | PRN (2025)
Vitaminwater leveraged CostcoTV’s retail media network to position its brand directly in front of Canadian shoppers at point-of-purchase
Calgary Stampede | Pattison (2025)
Calgary Stampede built strong awareness and engagement among Calgary residents with their bold Digital Out-of-Home campaign
Dell | Captivate (2025)
Dell used Canada’s first programmatic guaranteed Captivate DOOH campaign to drive product awareness among office decision-makers
▶ Watch VideoAbout the DOOH Committee
IAB Canada Committees develop industry standards, identify research gaps, and set strategic priorities. Join IAB Canada to support the growth of Digital Out-of-Home, or contact us to participate in the DOOH Committee.