The timing could not be better for IAB Canada’s Business of Digital: eCommerce, Full Circle Shopping event on September 27, 2022. Given the buzz around Canadians and their changing shopping habits while the country faces economic uncertainty and a slew of new regulatory realities, all stakeholders are heads-down on this critical subject.
Despite fears of a recession looming, eMarketer reports that retail ecommerce sales in Canada will make up 13.6% of all retail as it hits a milestone, surpassing $100B in 2022. This impressive figure represents a doubling of share over a three-year period in overall retail which is estimated at over $800B.
IAB Canada’s eCommerce event agenda covers how various online channels come into play and the specific roles along the path to purchase. We’ll hear from the usual suspects and explore new solutions that have entered the arena with innovative solutions.
As the industry continues to focus on the most advanced uses of AI and machine learning to drive results, all stakeholders are forced to thread the privacy-first needle.
Registration for this back-to-school annual event is now open – join us!