Search is a significant advertising channel in its own right and the key to a truly integrated marketing mix. If you are eager to learn about what is happening in Search this year and beyond, then look no further. Join us as we showcase the latest insights, and innovations within search.
This seminar will be presented online. Date TBA.
This seminar is presented by several instructors who are all experts in the Search space and are active members of the IAB Canada Search committee.
DOOH is becoming a digital darling. Despite its long-standing status as the original advertising medium, out of home advertising is thriving in the digital era. In Canada alone there are approximately 31,000 DOOH screens – and more than half are already connected programmatically, with that number expected to rise quickly.
IAB Canada brings digital thought leaders together to help keep our members up-to-speed on all things digital. Join us today!
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.
Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.
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