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Guideline

HTML5

[alert type=notice] Jump right into dev with the HTML5 digital advertising guidance for ad designers![/alert]

In January and February 2015, IAB Canada hosted an exclusive webinar series discussing the power of HTML5 in the new ad landscape.

Hosts Paul Vincent (Neuranet) and Jeffrey Martin (Addictive Mobility) guided listeners through the transition phase from an ad environment based in Flash, to one based in HTML5.

Business Leaders

How your organization can transition quickly to cross-device HTML5

  • Why industry is moving from Flash to HTML5 (brief)
  • Key differences in Flash vs HTML5 (advantages/disadvantages)
  • How HTML5 will change roles/responsibilities within creative teams

[button href=”https://youtu.be/SY4TIDGTOoU”] View Webinar One Video [/button] [button href=”/wp-content/uploads/2016/12/IAB-Canada-HTML5-Webinar-Business-Leaders.pdf” type=”minor”]PDF [/button]

Designers & Developers

Best practices for building cross-device HTML5 creative

  • Key differences in Flash vs HTML5 (advantages/disadvantages)
  • More detailed IAB Canada HTML5 spec overview
  • Leveraging multiple HTML5 tools
  • How HTML5 will change roles/responsibilities within creative teams and steps you can take to transition

[button href=”https://youtu.be/it4wIoYMyjU”] View Webinar One Video [/button] [button href=”/wp-content/uploads/2016/12/IAB-Canada-HTML5-Webinar-Designers.pdf” type=”minor”]PDF [/button]

HTML5

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study