Guideline

French Language Requirements

The Charter of the French Language (“Charter”) defines French as the official language of Quebec and sets out certain requirements related to the use of the French language in the province, including the following with respect to advertising and websites.

Advertising

Public signs, posters and commercial advertising may be bilingual, provided that the French translation is “markedly predominant.” This means that the French text must have a much greater visual impact than the text in another language.

Websites

Commercial advertising posted on a website may also be bilingual, provided that the French version is displayed at least as prominently as the English version.

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study