Guideline

ARCHIVED – Ontario Election Finances Act Amendments Impacting Publishers

WE HAVE MOVED THIS RESOURCE TO THE CANADIAN ELECTIONS RESOURCE CENTRE, NEW UPDATES WILL BE MADE HERE.

Ontario Election Finances Act Amendments Impacting Publishers

July 20, 2021

The purpose of this document is to outline the current requirements outlined in the Ontario Elections Finances Act (highlighting recent amendments) for the IAB Canada Elections working group and publisher community to provide clarity and direction around publisher obligations as we head into a June 2022 provincial election.

View the document here

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study