Digital Charter Implementation Act

Newly Released:


The Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry, together with the Honourable David Lametti, Minister of Justice and Attorney General of Canada, announced the Digital Charter Implementation Act, 2022, created to significantly strengthen Canada’s private sector privacy law, create new rules for the responsible development and use of artificial intelligence (AI), and continue advancing the implementation of Canada’s Digital Charter. As such, the Digital Charter Implementation Act, 2022 will include three proposed acts:

  1. The Consumer Privacy Protection Act (CPPA), which will replace PIPEDA.
  2. The Personal Information and Data Protection Tribunal Act, which will enable the creation of a new tribunal to facilitate the enforcement of the Consumer Privacy Protection Act.
  3. The Artificial Intelligence and Data Act (AIDA) which will introduce new rules to strengthen Canadians’ trust in the development and deployment of AI systems.

To help our members understand the implications we have the following resources:

  • Bill C-27 overview with Adam Kardash, Chair, Privacy and Data Management Co-Lead, AccessPrivacy at Osler, Hoskin and Harcourt. This presentation takes you through the proposed legislation including the key differences between both existing PIPEDA and former Bill C-11 and what this all means for our industry.
    • See recording here.
  • AIDA discussion with ISED’s Surdas Mohit, Director of Artificial Intelligence and Data Policy. This overview uncovers the policy intent behind the newly tabled Artificial Intelligence and Data Act (AIDA) and provides clarity around some of the specific requirements and associated timelines.
    • See recording and presentation here.
  • AI Global Developments in the Face of Canadian Legislation with Phillip Dawson, Head of Policy and Advisory at Armilla AI takes us through AI standards and frameworks efforts taken across the globe, as well as within Canada, and the importance of best practices within the industry.
    • See recording and presentation here.

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study